Sophia Ghoneim

Blogging, Copyediting, and SEO

For Tiqets

The Tiqets Blog, hosted by Tiqets—a ticketing platform for global attractions, museums, and experiences—features travel guides, cultural insights, and reviews of various attractions. The blog helps travelers make informed decisions while promoting the services offered by Tiqets. My role at Tiqets was to edit and optimize low-performing copy and blog posts according to SEO research, as well as draft new blog posts from scratch.: Blogging, Copyediting, and SEO

10 Louvre Sculptures and Statues You Shouldn’t Miss

Feb 28, 2024

Blog for the Tiqets Blog

Research and Writing
  1. Conducted keyword research on Mangools Keyword Finder and Semrush
    • Established “Louvre sculptures and statues” as the primary keyword, and embedded it in the title, metatitle, metadescription, image alt text, and first paragraph
    • Established secondary keywords “Louvre sculpture” (31 difficulty/3000 volume), “Most famous artworks in the Louvre” (28/1700), “Cupid and psyche sculpture louvre” (26/14700)
  2. Reseached topic and competitors
    • Most competitors only listed the most popular sculptures and statues
    • To avoid content saturation, I researched less famous and more interesting, ‘macabre’ art (Jeanne de Bourbon Vendôme)
  3. Drafted copy according to research findings
    • Maintained Tiqets’ tone of voice (informative, playful, upbeat) by incorporating wordplay and fun historical information
  4. Formatted and structured copy in favor of UX and SEO
    • Created a navigation pane at the top of the article, in line with SEO best practices and scannability
  • Inserted “location” section to guide readers through the Louvre
  • Added high-resolution images with sources
  • Embedded links to high-authority domains and widgets to promote existing blog/ product pages
Performance Analytics

  • Within two months:

    The blog post obtains 911 clicks, 49.8k impressions, and is on the second Google results page, at the 14th position

    Google Console analytics

  • Within six months:

    The blog post is at the second postion on the Google SERP, for the keyword, “Louvre sculptures and statues,” right after the dominant domain, the Louvre

    Second on Google SERP
    Postion for “Louvre sculptures and statues” according to Mangools
    Second on Google’s AI Overview

  • Within six months:

    The blog post is at the fourth postion on the Google SERP for the keywords “louvre sculptures” and “louvre statues”

    Postion for “Louvre statues” according to Mangools
    Postion for “Louvre sculptures” according to Mangools

10 Beautiful Places In England To Visit

Jan 04, 2024

Editing and SEO for the Tiqets Blog

Research and Analysis
  1. Analyzed the blog’s current performance on Google Console
    • 831 clicks over the past 6 months, below average for a Tiqets blog
    • Click-through rate of around 3%; it was not keeping the reader’s attention
    • Ranked low in other languages; it may use language that is difficult to translate or niche
  2. Conducted a close reading of the current blog post
    • Content:
      • outdated remarks about England
      • too much hisorical information
      • difficult-to-skim long paragraphs
    • Structure:
      • Lack of images
      • Did not meet the ‘list’ format, preferable for this type of content
  3. Executed competitor research, focusing on style and structure
    • The three top competitors for the keyterm “beautiful places in England” had shorter, more structured content, and more images
  4. Performed keyword research on Mangools Keyword Finder
    • Landed on 5 secondary keywords “things to do in England” (39 difficulty/10,500 volume), “places to visit in winter England” (30/1000), “summer England” (30/1700), “UK solo trip” (31/800), “summer holiday ideas” (38/860)
Editing

Content:

  • Eliminated syntax, spelling, and punctuation mistakes
  • Removed formal/outdated content
  • Maintained playful and personal tone

Scannability:

  • Shortened text
  • Incorporated more images
  • Added table of contents

Clarity and structure:

  • Inserted bolding
  • Created “What to Do” and “Fun Fact” sections

SEO:

  • Added alternative text
  • Embedded internal and external links,
  • Added widgets to relevant products
  • Incorporated main and secondary keywords
Performance Analytics

  • Within two months:

    • Total impressions almost doubled, increasing from 21.3k to 57.4k
    • The click through rate increased from 3.9% to 5%
    • Total clicks increased by over 230%, from 831 to 2.8k

Best Time to Visit The Louvre and Tips 2024

Feb 28, 2024

Blog for the Tiqets Blog